In a political primary contest, it's the number of delegates that determines the winner; that often corresponds to the popular vote, but not always. Our Uncle, the Tired Old Media, declared Hillary Clinton the winner in Nevada in the Democratic race. Here is the number of delegates won by each of the top two candidates in that race: Obama---13; Clinton---12. Hello, TOM, Hillary lost.
On top of that, did you notice the amount of coverage given to the second place winner in the Republican race in Nevada? Was there any coverage? The marginalizing of Ron Paul continues. In every other race thus far, the second place (and often the third place) winner either has been interviewed or, at least, discussed by the pundits. There hardly was any mention of even Paul's name.
The Corporate Media are busy molding public opinion, convincing people that at this early stage in the Presidential race certain candidates simply are not viable. Keep in mind that some time ago TOM essentially had written off John McCain as being out of the running. Now the Media are busy promoting certain candidates, while at the same time declaring that the Dem and Repub races are "wide open".